From the CEOSuccess Based On Consistency

Success Based On Consistency

I will start this edition by quoting Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results”. We are the result of what we do. Our routine defines our outcome, our results are affected by what we constantly apply and repeat. Many people ask me what is the secret, what do I do differently to get different results in an industry that is known to be repetitive. My response to that is simple: I’m consistent, I have a routine.

Consistency brings success

When we talk about success, we think about celebrities, and millionaires and all these people who have made it in life, reaching some type of success. The one thing they do differently than the rest of the world is their ability to be consistent at what they do. I did not understand the concept of success until the fall of 2016. I analyzed several people who are self-made millionaires. My mentor was one of these people whom I closely analyzed to determine if there was a pattern into their successful lives. There was one thing I saw in common between these people: their ability to stick to a routine. My mentor said this very words to me “A routine gives you more time to concentrate into what really matters, without it, you will not accomplish anything big”.

Master what you do

Going back to what Einstein said, we often times expect different results by doing the same thing over and over, well, that is not really how it works. If life worked that way, it would be extremely easy to get by it. Unless we understand that our results are going to be the same if our actions are the same. If we are inconsistent in our actions, we are never going to master anything, and we will always have swerving results. We will have the knowledge in a lot of aspects and paths of life but that would not make us the best at anything. Do you want to be successful? Start today by mastering an area of your life that will make you be outstanding, and I guarantee you, you will get there without a doubt.

Consistency builds discipline

The hardest thing to do is to stick to something, specially when it comes to repeat the same thing over and over. But think about this: Consistency builds discipline, disciplined actions build success. Sticking to a hectic, repetitive action is often times dull. When I started my career in Marketing, one thing I started to despise was the fact that I had to stick to a consistent pitch, meaning, I had to repeat the same sentence to every single person I spoke with. One of my coaches said this to me: You will never get well at developing others unless you stick to a consistent pitch and teach someone to do the same. I did not really understand the concept of it, but somehow I started doing so, and of course, the results started to appear. Disciplined actions can lead to a consistent lifestyle, creating a consistent outcome. Consistent outcomes create mastery. Mastery creates success.

Consistent approach guarantees consistent results

If you work in marketing or sales, you will understand this concept: stick to a solid pitch until you find what is not working, and fix that part. If we do not have a consistent pitch or approach to a certain circumstance, how do we expect to be steady at what we do. If one week you motivate your team to work on consolidation and the next week you are focusing on something else, and forget about including at least a percentage of your time to consolidation, then you will turn your team into hoppers. Sticking to the same approach, will guarantee the consistent profit for your company, and a consistent, if not increasing, paycheck for yourself.

Consistency creates followers

No one likes to follow someone who is not consistent. How can you follow someone that doesn’t have a plan and sticks to it, someone who shifts things around often and it is not consistent at what he/she does. A consistent leader often times get more people to be excited to be working with him/her. People like following those who are consistent because they know that the outcome is guaranteed. Think about that leader who holds double standards, that leader that does not like to do things because they are repetitive or because they seem to be boring. That particular leader will not make it very far because of his inconsistency.

Consistency creates Control

If you aren’t consistent, you cannot control your outcome, if you have a routine, you already know how your day is going to play, and you are in control. We cannot be in control of random outcomes, but we certainly can be in control of our actions. As leaders, our whole goal is to be in control, but, how are we supposed to do that? By simply sticking to a plan and controlling the actions. The results are always determined by the actions we create, hence giving us control of everything.

One thing I always encourage in my team is a healthy routine influenced by habits and activities that will help them develop physically, mentally, and give them the ability to develop themselves into a higher, more consistent level of leadership. The quality of a leader is often times determined by the standards they set for themselves. If your standard lies on an inconsistent lifestyle, then your team’s standards will fall into this category, and the results will tell, so will your long-lasting impact and growth.

The secret of your future is hidden in your daily routine. —Mike Murdock

CEO with verifiable year-after-year success achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments. Extensive experience with highly technological systems, which require deep understanding of critical business drivers in multiple markets and industries; highly successful in building relationships with upper-level decision makers, seizing control of critical problem areas, and delivering on customer commitments. Customer- focused and performance-driven.

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